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CALL FOR PAPERS

SPECIAL ISSUE—Tourism Evaluation Research:

Tourists’ Reporting on Destinations and Trip Experiences, Managerial Performance Auditing of DMOs, and Linkages between Tourism and Migration For Retirement

(Destinations’ Marketing Organizations) and Travel/Hospitality Services

Journal of Global Scholars of Marketing Science

Guest Editors: Tzung-Cheng (TC) Huan, Taylor Damonte, and Michael Volgger

Deadline for submission: April 15, 2019

Tourism evaluation research is important in tourism marketing, management, development and so on. Many countries conduct tourism evaluation research at national, regional and local levels for policy and decision making. To evaluate and report world tourism performance, the UNWTO (United Nations World Tourism Organization) World Tourism Barometer regularly releases tourism market trend information: an overview of short-term tourism data from destination countries and air transport, a retrospective and prospective evaluation of tourism performance by the UNWTO Panel of Tourism Experts and selected economic data relevant for tourism (visit ).

Because of the importance of tourism evaluation research, scholars (Woodside & Sakai, 2009, 2015; Woodside, et al., 2011) extended the research to tourists’ evaluations of destinations and trip experiences, and DMOs (destinations’ marketing organizations) and Travel/hospitality services. Woodside and Sakai (2009) extend prior studies (Woodside & Sakai, 2001, 2003) and analyze three performance audit reports over a 3-decade period for one U.S. state government’s destination management organization’s (DMO) actions and outcomes. Woodside and Sakai (2015) include a meta-evaluation of seven government audits on the efficiency and effectiveness of tourism departments and programs. And, the list could go on. Furthermore, there is scope for dealing with methods for evaluation. Woodside and MacDonald (1993) illustrate the use of different research genres in tourism evaluation research. Woodside and Sakai (2015) provide a general review of the discipline of evaluation research.

Another broad topic that the JGSMS special issue will explore is the linkage between tourism, either short stay or long-stay (Gustafson, 2002; Rodriguez, 2001; Wong and Musa, 2015), and the decision to permanently migrate for retirement. Studies exploring pull factors (Oliveira, Brochado, & Correia, A., 2018) and push factors (Casado-Díaz, Casado-Díaz, & Casado-Díaz, 2014) leading to permanent migration of retirees are encouraged.

This special issue is to encourage research on tourism evaluation research. Papers across a broad range of research on tourism evaluation research is appropriate for submission. Papers may be either conceptual or empirical. Conceptual papers are expected to provide strong arguments and new theoretical perspectives on tourism evaluation research. Empirical papers must cover methodological issues; have a focused discussion of empirical findings with appropriate conclusions; and cover policy, planning or management implications. Submissions can be based on data for one country but research must have broad implications or applications relating to several countries. All papers should include a comprehensive review and analysis of the literature and an elaboration on research strategy.

In general terms, the purpose of this special issue is to offer a “tourism performance audit template” as a tool for both strategic planning by destination management organizations and for evaluating DMOs’ planning and implementing strategies. Potential linkages between tourism destination performance and retirement destination performance, and community planning strategies to successfully market and management the two, will also be explored. Possible topics are the following:

• Tourists’ reporting on destinations experiences
• Tourists’ reporting on trip experiences
• Managerial performance auditing of DMOs services
• Managerial performance auditing of travel/hospitality services
• Evaluation research and strategy development for the tourism development activities
• Tourists’ evaluation of festivals, theme parks, and/or events
• Evaluating the tourism activity in a destination
• Measurement and evaluation of tourism service quality
• Tourism resource development evaluation research
• Models for the evaluation of national tourism destination marketing programs
• Evaluation and performance measures of tourism competitiveness
• Decision strategies in tourism evaluation
• Monitoring and evaluation of sustainable tourism.
• Destination perception by the senior travel market
• Senior tourism and retirement destination choice
• Senior travel behavior
• Second Home Motivation.

Guest Editors: Tzung-Cheng (TC) Huan, Professor of the Department of Marketing and Tourism Management, National Chiayi University, Taiwan (email: tchuan@mail.ncyu.edu.tw). Taylor Damonte, Professor and Director of the Clay Brittain Jr. Center for Resort Tourism, Coastal Carolina University, USA (email: tdamonte@coastal.edu). Michael Volgger, Senior Research Fellow, Curtin University (email: michael.volgger@curtin.edu.au).

Information for Making a Submission: Potential contributors can access the JGSMS homepage at for comprehensive authors’ guidelines. Short (2,000) and mid-length papers (5,000) words are preferable and long papers (9,000) are OK as well. Authors should submit their full papers to the Guest Editors of this JGSMS Special Issue on “Advancing Tourism and Hospitality Marketing” through the “ScholarOne Manuscript” portal for the JGSMS ().

Authors who have limited ability in English may benefit from contacting Taylor & Francis Editing Services. The Taylor & Francis Editing Services can recommend the services of a number of freelance copy editors (all copy editors are experienced authors) to improve the standard of English in their paper before submission. Please visit the link () for additional information.

References

Casado-Díaz, M. A., Casado-Díaz, A. B., & Casado-Díaz, J. M. (2014). Linking tourism, retirement migration and social capital. Tourism Geographies, 16(1), 124-140. doi:10.1080/14616688.2013.851266

Gustafson, P. (2002). Tourism and seasonal retirement migration. Annals of Tourism Research, 29(4), 899.

Oliveira, C., Brochado, A., & Correia, A. (2018). Seniors in international residential tourism: looking for quality of life. Anatolia: An International Journal Of Tourism & Hospitality Research, 29(1), 11-23. doi:10.1080/13032917.2017.1358189

Rodriguez, V. (2001). Tourism as a recruiting post for retirement migration. Tourism Geographies, 3(1), 52-63. DOI: 10.1080/14616680010008702

Wong, K. M., & Musa, G. (2015). International Second Home Retirement Motives in Malaysia: Comparing British and Japanese Retirees. Asia Pacific Journal Of Tourism Research, 20(9), 1041-1062. doi:10.1080/10941665.2014.950303

Woodside, A.G. & MacDonald, R. (1993). General system framework of customer choice processes of tourism services. Edited by Ruth V. Gasser and Klaus Weiermair. Spoilt for choice: Decision making processes and preference changes of tourists: intertemporal and intercountry perspectives: proceedings of the International Conference at the University of Innsbruck, November 1993, 1993, pp. 31-59.

Woodside, A.G., Ramos Mir, V., & Duque, M. (2011). Tourism’s destination dominance and marketing website usefulness. International Journal of Contemporary Hospitality Management, 23(4): 552-564.

Woodside, A. G., & Sakai, M. (2001). Evaluating performance audits of implemented tourism marketing strategies. Journal of Travel Research, 39(4), 369-379.

Woodside, A. G., & Sakai, M. Y. (2003). Meta-evaluation: Assessing alternative methods of performing evaluations and audits of planned and implemented marketing strategies. Evaluating marketing actions and outcomes, Vol. 12 in Advances in Business Marketing & Purchasing. Amsterdam: Elsevier.

Woodside, A. G., & Sakai, M.Y. (2009). Analyzing performance audit reports of destination management organizations’ actions and outcomes. Journal of Travel & Tourism Marketing, 26(3), 303-328. DOI: 10.1080/10548400902925379

Woodside, A. G., & Sakai, M.Y. (2015). Meta-evaluation: assessing alternative methods of performance evaluation and audits of planned and implemented marketing strategies. In Evaluating Marketing Actions and Outcomes. Published online: 09 Mar 2015; 549-663.

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