TOC: J Mar Higher Ed
Introduction
Journal of Marketing for Higher Education, 28(1)
Higher education marketing – does inducing anxiety facilitate critical thinking or more consumerism?
–Paul Gibbs [] []
Getting out of the rankings game: a better way to evaluate higher education institutions for best fit
–Sonja Martin Poole, Michael A. Levin & Kate Elam [] []
International brand alliances and co-branding: antecedents of cognitive dissonance and student satisfaction with co-branded higher education programs
–Stephen Wilkins, Muhammad Mohsin Butt & Troy Heffernan [] []
Perceived service quality-loyalty path: A PAKSERV based investigation of international students enrolled in business schools in Thailand
–Muhammad Kashif & Pimpa Cheewakrakokbit [] []
Using income effects to market undergraduate education abroad participation in higher education
–Margaret Partlo & Frim Ampaw [] []
Mediating roles of emotion and experience in the stimulus-organism-response framework in higher education institutions
–Mei-Teh Goi, Vigneswari Kalidas & Norzita Yunus [] []
A latent-class discrete-choice model of demand for economics electives: a case study on the challenge to increase enrollment
–Reginald T. Dillingham II, William S. Breffle & Matthew C. Kelly [] []
Determinants for the commitment relationship maintenance between the alumni and the alma mater
–Ilda Maria Pedro, Luis Nobre Pereira & Hélder Brito Carrasqueira [] []
Book Review
The future of Indian universities: comparative and international perspectives
–Dilip S. Mutum & Bang Nguyen []