MASB Summer Summit 2018
Introduction
Marketing Accountability Standards Board Summer Summit, 9-10 Aug 2018, Boston
MASB Summer Summit 2018, August 9-10, Boston
The Marketing Accountability Standards Board is powering The Forbes Marketing Accountability Initiative to validate marketing’s contribution to growth. Marketing practitioners, academics and measurement experts are gathering to collaborate with peers and receive briefings on standards-setting projects, marketing research and education programs.
Featuring:
NEW ISO STANDARD 20671– MARKETERS’ GOLDEN TICKET
FEATURED INTERVIEW: THE ACCOUNTABLE CMO [Denise Karkos, CMO, TD Ameritrade]
HOW SUCCESSFUL MARKETERS ACCOUNT FOR MARKETING’S VALUE [Laura Patterson, President, VisionEdge Marketing]
DIGITAL MARKETING ACCOUNTABILITY [Charles Cantu, Digital Marketing Guru]
BOSTON CMOs & MARKETING LEADERS PANEL
PROGRESS ON THE MARKETING ACCOUNTABILITY JOURNEY [Tony Pace, MASB President/CEO]
IN APPRECIATION: MEG HENDERSON BLAIR, MARKETING SCIENCE PIONEER
Details at . To request an invitation, contact info@themasb.org