TOC: J Mar
Introduction
Journal of Marketing, 82(4)
Transformative Marketing: The Next 20 Years
–V. Kumar [] []
Reflections on “Transformative Marketing: The Next 20 Years”
–Robert Meyer [] []
A Commentary on “Transformative Marketing: The Next 20 Years”
–Rajan Varadarajan [] []
Offerings as Digitalized Interactive Platforms: A Conceptual Framework and Implications
–Venkat Ramaswamy and Kerimcan Ozcan [] []
Sales-to-Marketing Job Transitions
–Jeff S. Johnson and Joseph M. Matthes [] []
Marketing Channel Management by Multinational Corporations in Foreign Markets
–Rajdeep Grewal, Amit Saini, Alok Kumar, F. Robert Dwyer, and Robert Dahlstrom [] []
Do Consumers Always Spend More When Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level
–He (Michael) Jia, Sha Yang, Xianghua Lu, and C. Whan Park [] []
Video Content Marketing: The Making of Clips
–Xuan Liu, Savannah Wei Shi, Thales Teixeira, and Michel Wedel [] []
In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field
–Dhruv Grewal, Carl-Philip Ahlbom, Lauren Beitelspacher, Stephanie M. Noble, and Jens Nordfält [] []
Specialist Competitor Referrals: How Salespeople Can Use Competitor Referrals for Nonfocal Products to Increase Focal Product Sales
–Simon J. Blanchard, Mahima Hada, and Kurt A. Carlson [] []