TOC: J Global Scholars Mar Sci
Introduction
Journal of Global Scholars of Marketing Science, 28(3)
Voices of the fisher king: Narratives of older travellers’ religious journeys
–Anna Irimiás, Ariel Mitev & Gábor Michalkó [] []
Morphing anthropomorphism: An update
–Russell Belk & Maria Kniazeva [] []
Consumers’ inferences: Self-deception and self-efficacy
–Jean-Charles Chebat [] []
Acculturation to the global consumer culture: Ten years after and agenda for the next decade
–Mark Cleveland [] []
Reflections on “Statistical Power and Structural Equation Models in Business Research”
–Shaun McQuitty [] []
Reflections on “the sources of management innovation” Mol & Birkinshaw, 2009
–Michael J. Mol [] []
Hedonic and utilitarian shopping goals: a decade later
–Eileen Bridges [] []
Customer engagement: Developing an innovative research that has scholarly impact
–Roderick J. Brodie & Biljana Juric [] []