TOC: J Global Fash Mar
Introduction
Journal of Global Fashion Marketing, 9(3)
Renaissance of marketing and management in fashion
–Raffaele Donvito [] []
An instagram content analysis for city branding in London and Florence
–Diletta Acuti, Valentina Mazzoli, Raffaele Donvito & Priscilla Chan [] []
The paradox of odd-even price in fashion luxury sector: Empirical evidence from an international direct observation of luxury stores
–Gaetano Aiello, Raffaele Donvito, Virginia Vannucci, Beverly Wagner & Juliette Wilson [] []
Is artification perceived by consumers of luxury products? The research relevance of a customer-based brand equity model
–Stefania Masè, Elena Cedrola & Genevieve Cohen-Cheminet [] []
Exploring relationships among brand credibility, purchase intention and social media for fashion brands: A conditional mediation model
–David Martín-Consuegra, Monica Faraoni, Estrella Díaz & Silvia Ranfagni [] []
The interaction effect between brand identification and personal crisis relevance on consumers’ emotional reactions to a fashion brand crisis
–Giacomo Gistri, Matteo Corciolani & Stefano Pace [] []
Affecting brand loyalty intention: The effects of UGC and shopping searches via Facebook
–Alice Mazzucchelli, Roberto Chierici, Francesca Ceruti, Claudio Chiacchierini, Bruno Godey & Daniele Pederzoli [] []