TOC: Intl J Res Mar
Introduction
International Journal of Research in Marketing, 35(2)
Endogeneity in survey research
Jon Bingen Sande, Mrinal Ghosh
Disentangling the effect of services on B2B firm value: Trade-offs of sales, profits, and earnings volatility
Mehdi Nezami, Stefan Worm, Robert W. Palmatier
Mobile diaries – Benchmark against metered measurements: An empirical investigation
Mitchell J. Lovett, Renana Peres
A simultaneous model of multiple-discrete choices of variety and quantity
Ralf van der Lans
Instructional Manipulation Checks: A longitudinal analysis with implications for MTurk
Leonard J. Paas, Sara Dolnicar, Logi Karlsson
Save or (over-)spend? The impact of hard-discounter shopping on consumers’ grocery outlay
Els Gijsbrechts, Katia Campo, Mark Vroegrijk
Do ads that tell a story always perform better? The role of character identification and character type in storytelling ads
Laurence Dessart
The direct and indirect effects of economic wealth on time to take-off
Towhidul Islam, Nigel Meade
Sharing product harm information: The effects of self-construal and self-relevance
Ezgi Akpinar, Peeter W J Verlegh, Ale Smidts
Friends with benefits: Behavioral and fMRI studies on the effect of friendship reminders on self-control for compulsive and non-compulsive buyers
Eline L.E. De Vries, Bob M. Fennis, Tammo H.A. Bijmolt, Gert J. Ter Horst, Jan-Bernard C. Marsman