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The Journal of Advertising has created a new section, Research Notes, seeking high-quality, cutting-edge research on emerging issues, topics, theories, or methods. The purpose of this section is to enable an outlet for research that enriches understanding of new, novel, or unique findings, insights, or ideas that are time-sensitive and deserving of immediate scholarly attention. A Research Note should not exceed 6000 words including the list of references, tables, figures, and appendix. All submissions must go through our formal review.

We are particularly interested in papers that satisfy any of the following conditions:

• Novel and interesting empirical findings on an emerging topic.
• Unusual or conflicting empirical findings that may refute commonly held beliefs or theory.
• Theoretical insights with or without empirical research that may open up a new research stream.
• A topic or an issue that emerges in practice but has not been addressed in the academic literature.
• Creative and innovative research method(s) tested and reported for wider diffusion.

We look forward to receiving your submission.

Shintaro Okazaki
Editor-in-Chief, Journal of Advertising
King’s College London