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June 14, 2018

The Relationship Marketing SIG is pleased to announce the 2018 Lifetime Achievement Award recipient is Jagdish N. Sheth, Charles H. Kellstadt Chair in Marketing, Goizueta Business School, Emory University.

The award ceremony will be held at ÂÜÀòÉç¹ÙÍø’s 2018 Summer Educators Conference on Saturday, August 11, (5.00-6:00 pm) at the Relationship Marketing SIG reception, immediately following a special session, ‘Relationship Marketing in the Digital Age’ (3:30-4:45 pm).

Dr. Sheth is a distinguished, globally renowned scholar and a remarkable thought leader in marketing, with 16,000 citations stemming from over 300 journal articles and 30 books. His contributions have significantly advanced our understanding of consumer behavior, relationship marketing, marketing strategy and emerging markets. In addition, he has magnanimously invested considerable expertise and resources in mentoring scholars and advising corporations across the globe. His leadership as President of the Association for Consumer Research (ACR) and Division 23 (Consumer Psychology) of American Psychological Association (APA) has shaped the discipline and it is certainly fitting that he has been honored with all of the top four academic awards bestowed by the ÂÜÀòÉç¹ÙÍø (ÂÜÀòÉç¹ÙÍø).

Dr. Sheth founded the relationship marketing SIG, started the Center for Relationship Marketing at Goizueta Business School at Emory University and his many publications in this area includes the Handbook of Relationship Marketing. His decades of innovation, dedication, and exploration in relationship marketing and his numerous trailblazing articles have galvanized and inspired scholars in the discipline. With this Lifetime Achievement Award, the SIG honors not only his contribution to the domain of relationship marketing with which he has been associated since its inception but also his continuing efforts to significantly impact its future direction as well. Recently, he has written eloquently about the discipline’s midlife crisis and the need for leveraging technology and digitization to revitalize the outcomes and underlying processes of relationship marketing. His leadership at this critical juncture is paving the way for scholars and practitioners alike to continue to effectively embrace as well as transform relationship marketing in a digital age.

Please join us at the award ceremony to thank Dr.Sheth for his dedication to the academy, being an exemplar and continuously challenging the status quo in the area of relationship marketing and beyond.