AMS 2019
Introduction
Academy of Marketing Science Annual Conference, Vancouver, 29-31 May 2019; Deadline 15 Oct
CALL FOR PAPERS
Marketing Opportunities and Challenges in a Changing Global Marketplace
May 29-31, 2019
Vancouver, Canada—Fairmont Hotel Vancouver
Today’s global marketplace is truly fast-changing. The rising middle class in emerging markets, disruptive technological breakthroughs, new real-time consumer insights facilitated by big data analytics, changing consumer habits and preferences, growth in international commerce and the relevant concerns over national trade policies, renewed ethical concerns about consumer privacy, and the tools through which companies operate, market, connect with and build relationships with their customers are only some examples of this fast-changing landscape. In addition, the rate of change drives companies to continually evaluate and adapt their marketing strategies and structures to remain competitive. Taking into account these current affairs, this conference focuses on exploring the marketing opportunities and challenges that exist in this fast-changing landscape. The location for the conference is Vancouver, a city recognized for its vibrant global character and diverse population. It provides the ideal backdrop to bring marketing scholars together to discuss these important issues.
The submission system will open in mid-August. Paper and special session proposal submissions will be due: October 15, 2018.
Annual Conference Home Page:
EasyChair Paper Submission Home Page:
The is available here.