TOC: Psych Mar
Introduction
Psychology & Marketing, 35(7)
Counter-stereotypical products: Barriers to their adoption and strategies to overcome them
–Tripat Gill and Jing Lei [] []
Lobbying as a potent political marketing tool for firm performance: A closer look
–Jeffrey E. Anderson, Silvia L. Martin and Ruby P. Lee [] []
The “little emperor” and the luxury brand: How overt and covert narcissism affect brand loyalty and proneness to buy counterfeits
–Fernando Fastoso, Boris Bartikowski and Siqi Wang [] []
Advertising archetypes’ impact on physician engagement and behavior in the context of healthcare products
–Arch G. Woodside, Adam Persing, Brendan Ward and Allen R. DeCotiis [] []
Beyond window signs: Understanding the affect-based effects of window signs on store patronage intentions
–Franklin Velasco Vizcaíno [] []