TOC: Mar Letters
Introduction
Marketing Letters, 29(2)
Examining the impact of celebrity endorsements across consumer segments: an empirical study of Tiger Woods’ endorsement effect on golf equipment
Timothy P. Derdenger
The message in the box: how exposure to money affects charitable giving
Ahmet Ekici & Aminreza Shiri
How reviewers’ use of profanity affects perceived usefulness of online reviews
Michael Hair & Timucin Ozcan
Effects of physical cleansing on subsequent unhealthy eating
Jungkeun Kim, Jae-Eun Kim & Jongwon Park
Harnessing the creative potential of consumers: money, participation, and creativity in idea crowdsourcing
Oguz Ali Acar
Spatial heterogeneity of country-of-origin effects within a country: analysis of online review ratings in the US car market
Minyoung Kim, Sunghoon Kim & Jongkuk Lee
The effect of control priming on irresponsible financial behavior
Mohammed El Hazzouri & Kelley J. Main
The 101 calorie mini pack: the interaction between numerical and verbal marketing cues
Elizabeth A. Minton, Richie L. Liu & Christopher T. Lee
Implicit and explicit preferences for brand name sounds
Ruth Pogacar, Michal Kouril, Thomas P. Carpenter & James J. Kellaris
Penny wise and pound foolish? How thinking style affects price cognition
Lingjiang Lora Tu & Chris Pullig