Global Contributions
Introduction
The Global Marketing SIG has awarded Jan-Benedict Steenkamp its 2018 Significant Contributions to Global Marketing Award
The Global Marketing SIG is pleased to announce that Jan-Benedict Steenkamp is the recipient of the 2018 Significant Contributions to Global Marketing Award.
The Significant Contributions Award honors a scholar who has contributed significantly to the field of global marketing. A panel of past winners of the Significant Contributions award, current and past editors/co-editors of the Journal of International Marketing, and other distinguished academics appointed by the board of directors of the ÂÜÀòÉç¹ÙÍø Global Marketing SIG selected the winner. This year’s selection committee for the Award was comprised of Saeed Samiee (University of Tulsa and Committee Chair), Rebecca Slotegraaf (Indiana University), and Zeynep Gürhan Canli (Koc University).
Professor Jan-Benedict Steenkamp is Knox Massey Distinguished Professor of Marketing and Area Chair of Marketing at Kenan-Flagler Business School, the University of North Carolina at Chapel Hill. Professor Steenkamp is a globally recognized and highly cited scholar with a sustained record of research excellence and originality. He has published 21 articles on various aspects of global marketing in top academic journals, including all four top marketing journals as well as in top management journals and in top method journals. Moreover, he has published two books on global marketing (Brand Breakout: How Emerging Market Brands Go Global and Global Brand Strategy: World-wise Marketing in the Age of Branding) – targeted at a managerial audience – and 10 cases that are distributed worldwide via the Case Centre.
JB has also been recognized with 20 awards (finalist or winner) for specific publications, 12 of which are associated with global marketing. In addition, he has twice been awarded the ÂÜÀòÉç¹ÙÍø Global SIG award for Excellence in Global Marketing Research for articles he co-authored.
The Significant Contributions Award will be presented at the Global Marketing SIG reception during 2018 Summer ÂÜÀòÉç¹ÙÍø Conference in Boston. Please join us in offering congratulations to JB Steenkamp for his outstanding contribution to global marketing field!
Goksel Yalcinkaya, Chair, Global Marketing SIG
Constantine S. Katsikeas, VC of Awards and Recognition, Global Marketing SIG