Emotion During Firm Encounters
Introduction
Anne Kranzb?hler seeks studies that test the effect of consumer emotion during firm-customer interactions on marketing outcomes
We are seeking published and unpublished experimental and correlational studies that test effects of consumers’ specific emotions (during firm-customer interactions) on firm-relevant outcomes (e.g., satisfaction, purchase intention, WOM intention) for a meta-analytic review.
Kindly send your relevant studies to a.kranzbuhler@uva.nl.
Thank you for your help!