Winter ÂÜÀòÉç¹ÙÍø 2019
Introduction
Austin, TX, 22-24 Feb 2019; Deadline 23 Aug
2019 Winter ÂÜÀòÉç¹ÙÍø Conference
February 22-24, 2019
Austin, TX
Understanding Complexity, Transforming the Marketplace
The marketplace has become increasingly smarter and complex. However, marketing research on these issues is fragmented and constrained by existing frameworks and theories.
Consistent with the ‘big tent’ philosophy of bringing together researchers who study marketing-related phenomena using various approaches, the 2019 Winter ÂÜÀòÉç¹ÙÍø conference seeks to attract exciting, rigorous research that is truly multidisciplinary and methodologically diverse.
The focus of the conference on the issues of ‘understanding complexity’ and ‘transforming the marketplace’ underscores the importance of unpacking emergent marketing processes by a close examination of their complexity and identification of ways to transform the marketplace into a better world. To that end, creative applications and development of new methods and theories are welcome.
Join us in Austin to celebrate our discipline!
Markus, Sonny and Xueming
The deadline for submission is August 23, 2018.
Full information can be found here:
/academics/Documents/Call-for-Papers-Winter-2019.pdf