Consumer Identification
Introduction
Clecio Araujo seeks published and unpublished studies on consumer identification (organization, company and brand)
Clecio Araujo (Pontifical Catholic University of Rio Grande do Sul) are seeking published and unpublished studies related to consumer identification (organization, company and brand) for a meta-analytic review project. We are considering Consumer Identification construct as a DV, an IV or another variable of interest. We welcome papers employing different research designs (e.g. experiments, surveys, panel data etc.)
Kindly send your relevant studies to cfaraujo@senacrs.edu.br