TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 24(5)
Capturing the meanings of sport licensed products
–Dimitra Papadimitriou & Artemisia Apostolopoulou [] []
Integrating online communities within business-to-business marketing communications: an exploratory study
–Michael J. Valos, Paul Turner, Helana Scheepers & Rosemary Stockdale [] []
Thinking pink? Consumer reactions to pink ribbons and vague messages in advertising
–Kim Bartel Sheehan & Kati Tusinski Berg [] []
Media preferences among young consumers in Bangladesh: a multidimensional approach
–Tamgid Ahmed Chowdhury [] []
Case Report
Consumer preferences for human uniqueness in marketing communications
–Alexander Davidson & Michel Laroche [] []
Services advertising: showcase the customer!
–Jean-Marc Décaudin & Denis Lacoste [] []
Effects of link placements in email newsletters on their click-through rate
–Ashish Kumar & Jari Salo [] []