TOC: J Intl Mar
Introduction
Journal of International Marketing, 26(2)
“Should Have I Bought the Other One?” Experiencing Regret in Global Versus Local Brand Purchase Decisions
–Vasileios Davvetas and Adamantios Diamantopoulos [] []
Toward a Yin-Yang Balancing Perspective of Relational (Guanxi) Gatekeeping in International Exchange Relationships in China
–Hongzhi Gao, Monica Ren, and Qing Miao [] []
Behavioral Implications of International Social Media Advertising: An Investigation of Intervening and Contingency Factors
–Wesley J. Johnston, Shadab Khalil, Angelina Nhat Hanh Le, and Julian Ming-Sung Cheng [] []
Understanding Earliness of Internationalization and Its Impact on Postentry Geographic Diversity of International Young Ventures
–Aiqi Wu and Lianxi Zhou [] []
Culturally Contingent Electronic Word-of-Mouth Signaling and Screening: A Comparative Study of Product Reviews in the United States and Japan
–Hsin-Chen Lin and Manohar U. Kalwani [] []