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Editor’s Desk: What Do We Know about In-Store Marketing?
–John B. Ford [] [Google Scholar]

Speaker’s Box: Are Portrayals of Female Beauty in Advertising Finally Changing?
–Kathrynn Pounders [] [Google Scholar]

How Context Can Make Advertising More Effective
–Horst Stipp [] [] What We Know about In-Store Marketing

Numbers, Please: Will Digital Commerce and Analytics Be the Death of Traditional Brands?
–Gian M. Fulgoni [] []

Understanding the Shopping Experience and Its Implications for Malls as Marketing Media – Attracting and Retaining Customers through Fashion, Service, and Improved Food Options
–Haiyan Hu and Cynthia R. Jasper [] []

The Efficacy of Green Package Cues for Mainstream versus Niche Brands – How Mainstream Green Brands Can Suffer at the Shelf
–Stacy Wood, Stefanie Robinson, and Morgan Poor [] []

The Real Estate Value of Supermarket Endcaps – Why Location In-Store Matters
–William Caruso, Armando Maria Corsi, Svetlana Bogomolova, Justin Cohen, Anne Sharp, Larry Lockshin, and Pei Jie Tan [] []

Articles

How Do Heuristics Influence Creative Decisions at Advertising Agencies? Factors that Affect Managerial Decision Making when Choosing Ideas to Show the Client
–-Douglas C. West, George Christodoulides, and Jennifer Bonhomme [] []

Drivers of Creativity within Advertising Agencies – How Structural Configuration Can Affect and Improve Creative Development
–Huw O’Connor, Mark Kilgour, Scott Koslow, and Sheila Sasser [] []

Single versus Multiple Measurement of Attitudes – A Meta-Analysis of Advertising Studies Validates the Single-Item Measure Approach
–Lawrence Ang and Martin Eisend [] []

The Optimal Advertising-Allocation Rules for Sequentially Released Products – The Case of the Motion Picture Industry
–Jooseop Lim and Tieshan Li [] []

The Impact of Supertasters on Taste Test and Marketing Outcomes – How an Innate Characteristic Shapes Taste, Preference, Experience, and Behavior
–Kathryn A. LaTour, Michael S. LaTour, and Brian Wansink [] []

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