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Dear Researchers

We are pleased to invite you to the 2019 Annual Conference of the Emerging Markets Conference Board at IMT Ghaziabad campus. The details of the conference are mentioned below:

INSTITUTE OF MANAGEMENT TECHNOLOGY GHAZIABAD & EMERGING MARKETS CONFERENCE BOARD

announce

THE 2019 EMCB Conference

On the theme of Driving Marketing Excellence through Experiences in Emerging Economies

CONFERENCE DATES: January 6-8, 2019

VENUE: IMT GHAZIABAD, INDIA

Call for Papers

Submission Date of Extended Abstract Closes – 1st October 2018

Conference Chair:

• Dr. Naresh K. Malhotra, Senior Fellow, Georgia Tech CIBER & Regents’ Professor Emeritus, Georgia Institute of Technology, USA

Conference Co-Chairs

• Dr Abhishek, Associate Professor-Marketing, Institute of Management Technology, Ghaziabad
• Dr Bikramjit Rishi, Associate Professor-Marketing, Institute of Management Technology, Ghaziabad
• Dr Harvinder Singh, Professor-Marketing, Institute of Management Technology, Ghaziabad
• Dr Sapna Popli, Professor-Marketing, Institute of Management Technology, Ghaziabad

We are delighted to invite you for participating in the 2019 Annual Conference of the Emerging Markets Conference Board on “Driving Marketing Excellence through Experiences in Emerging Economies”.

Every interaction that an enterprise has — whether with customers, employees or users — generates an experience. The experience may be intended or accidental, positive or negative, but feelings are always generated as a result. Being competitive requires enterprises to adapt more quickly to the experience of customers, employees and users.

• Customer experience: Your business results depend on your brand’s ability to retain and add customers. You must win at every interaction the customer has with your organization, whether that be a marketing campaign, a call to a contact centre, an invoice or a delivery reliant on the supply chain. Every department must play its part in a coordinated fashion.
• Technology provider experience: Disruptive technology, such as bots, virtual reality (VR), augmented reality (AI), wearables, voice activation, the Internet of Things (IoT), virtual personal assistants (VPAs), artificial intelligence (AI) and analytics, will enhance and become integral parts of our day-to-day customer, employee and other users’ experiences.
• Employee experience: Improving employee experience requires a more holistic view, considering the entirety of an individual worker’s experience, including interactions with external stakeholders, building location and layout, and systems and tools, as well as their health, well-being and family responsibilities outside of the work environment.

Gartner Report. (2017). Future of Experience: A Gartner Theme Insight Report. Stamford, CT 06902-7700: Gartner, Inc.

At EMCB Conference 2019, we want to further these discussions and, in that spirit, encourage your submissions to the conference. On this theme, we invite conceptual and empirical papers employing rigorous theoretical and research approach. The research papers can use any relevant method to study the research problem, including experiments, surveys, and/or appropriate quantitative and qualitative methods, amongst others. We also welcome papers from industry practitioners who would like to showcase interesting and emerging trends from industry which may trigger research ideas. We welcome diverse set of research ideas and approaches to achieving marketing excellence through experiences.

Submission of Extended Abstract opens: 14th May 2018

Submission Deadline: 1st October 2018

Decision and Selection Announcement: 20th October 2018

Registration and Payment closes: 10th November 2018

Late Registration & Payment: 6th January 2019

Submission Website:

Conference Website:

The conference is being held at Ghaziabad, which is a satellite city of Delhi and a part of National Capital Region (NCR) of India. Delhi has a legacy of more than 1000 years and has been capital of India since 1911. Delhi has previously been capital of Mughal empire and has great monuments like Lal Qila and Qutub Minar. Ghaziabad was ranked as the Best City in Uttar Pradesh and the Best City in Housing in all of India in "Best City Awards" conducted by ABP News. Places of entertainment include Great India Place and World of Wonder amusement Park. There are many nearby places of attraction like Swaminarayan Akshardham Temple which are very popular among tourists from India and abroad. Swaminarayan Akshardham Temple was opened in 2005 and is built from intricately carved sandstone and marble with open gardens, water bodies and step-well styled courtyard.

For any queries, contact:

Conference Manager
Institute of Management Technology
Raj Nagar, Hapur Road,
Ghaziabad – 201001, U. P. (India)
E-mail: emc2019@imt.edu

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