TOC: Recerch Apps Mar
Introduction
Recherche et Applications en Marketing, 33(2)
Editorial
–Nil Özçaglar-Toulouse []
Humor usage by sellers and sales performance: The roles of the exploration relationship phase and types of humor
–Renaud Lunardo, Laurent Bompar, and Camille Saintives [] []
The role of imaginaries in the construction of an innovative market: A market-oriented ethnography of the nanotechnology market
–Amélie Bellion and Philippe Robert-Demontrond [] []
The missing link: Fairness as the ultimate determinant of service profitability?!
–Volker G Kuppelwieser, Phil Klaus, Yehuda Baruch, and Aikaterini Manthiou [] []
Disability and consumption: A state of the art
–Nathalie Dubost [] []
Intergenerational transmission in consumer behaviour: An integrative conceptual framework and future research directions
–Samuel Guillemot [] []