TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 26(3)
Chinese relationship management: a qualitative study of banking in New Zealand
–Joe Choon Yean Chai & Sally Dibb [] []
Tie the knot: building stronger consumers’ attachment toward a brand
–Arnold Japutra, Yuksel Ekinci & Lyndon Simkin [] []
Reducing employee turnover intention: a customer relationship management perspective
–Olayemi Abdullateef Aliyu & Munyaradzi Wellington Nyadzayo [] []
Exploiting online social gambling for marketing communications
–Wilson Ozuem, Jason Prasad & Geoff Lancaster [] []