TOC: J Res Interactive Mar
Introduction
Journal of Research in Interactive Marketing, 12(2)
Online sentiment analysis in marketing research: a review
Meena Rambocas and Barney G. Pacheco
The impact of Facebook experience on consumers’ behavioral Brand engagement
Amalia Triantafillidou and George Siomkos
Online shopping experience in an emerging e-retailing market
Ernest Emeka Izogo and Chanaka Jayawardhena
Online or in-store: unravelling consumer’s channel choice motives
Anu C. Haridasan and Angeline Gautami Fernando
Examining digital advertising using an affect transfer hypothesis
Kristin Stewart, Matt Kammer-Kerwick, Hyeseung Elizabeth Koh, and Isabella Cunningham