TOC: J Mar Res
Introduction
Journal of Marketing Research, 55(1)
Points of (Dis)parity: Expectation Disconfirmation from Common Attributes in Consumer Choice
–Ioannis Evangelidis and Stijn M.J. Van Osselaer [] []
Firms’ Strategic Leverage of Unplanned Exposure and Planned Advertising: An Analysis in the Context of Celebrity Endorsements
–Timothy P. Derdenger, Hui Li, and Kannan Srinivasan [] []
A Probit Model with Structured Covariance for Similarity Effects and Source of Volume Calculations
–Jeffrey P. Dotson, John R. Howell, Jeff D. Brazell, Thomas Otter, Peter j. Lenk, Steve MacEachern, and Greg M. Allenby [] []
The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in Business-to-Business Markets
–Kihyun Hannah Kim and V. Kumar [] []
The Abercrombie & Fitch Effect: The Impact of Physical Dominance on Male Customers’ Status-Signaling Consumption
–Tobias Otterbring, Christine Ringler, Nancy J. Sirianni, and Anders Gustafsson [] []
Retention Futility: Targeting High-Risk Customers Might Be Ineffective
–Eva Ascarza [] []
TV Viewing and Advertising Targeting
–Yiting Deng and Carl F. Mela [] []
In God’s Hands: How Reminders of God Dampen the Effectiveness of Fear Appeals
–Eugenia C. Wu and Keisha M. Cutright [] []
How Customer Referral Programs Turn Social Capital into Economic Capital
–Christophe Van Den Bulte, Emanuel Bayer, Bernd Skiera, and Philipp Schmitt [] []
How Encouraging Niceness Can Incentivize Nastiness: An Unintended Consequence of Advertising Reform
–Minah H. Jung and Clayton R. Critcher [] []