TOC: Intl J Adv
Introduction
International Journal of Advertising, 37(4)
Global Consumer Culture and Advertising Research
–Charles R. Taylor [] []
Disclosing brand placement to young children
–Pieter De Pauw, Liselot Hudders & Verolien Cauberghe [] []
Explaining the use and effects of humour in advertising: an evolutionary perspective
–Martin Eisend [] []
Family-based treatment for obesity in tweens: a three-year longitudinal follow-up study
–Hongsik J. Cheon, Jay R. Fraser & Trang Kieu Nguyen [] []
The sweet smell of advertising: the essence of matching scents with other ad cues
–Yaniv Gvili, Shalom Levy & Moty Zwilling [] []
An investigation of the influence of cinema environment on advertising effectiveness
–Sheng Yuan [] []
Studying the impact of religious symbols on domestic violence prevention in India: applying the theory of reasoned action to bystanders’ reporting intentions
–Sidharth Muralidharan, Carrie La Ferle & Sanjukta Pookulangara [] [Google Scholar]
The myth of big data: Chinese advertising practitioners’ perspective
–Huan Chen & Liling Zhou [] []
The use of sampling methods in advertising research: a gap between theory and practice
–Marko Sarstedt, Paul Bengart, Abdel Monim Shaltoni & Sebastian Lehmann [] []