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We are pleased to announce the 2018 ÂÜÀòÉç¹ÙÍø IOSIG lifetime award recipient is Lisa K. Scheer, Emma S. Hibbs Distinguished Professor & Professor of Marketing, University of Missouri. Professor Scheer is a globally recognized and highly cited scholar with a sustained record of research excellence and originality. Professor Scheer has made major contributions to our understanding of interdependence, trust, distrust, loyalty and related constructs. Three of Professor Scheer’s papers have over 1000 citations. Professor Scheer has also been a winner of The JB Steenkamp Long Term Impact Award (IJRM), The Louis W. Stern Award, recognizing her work in marketing channels. In addition, she has a sustained record of service to the field through her work on numerous editorial review boards and in many other ways as well. She is a ISBM Fellow in recognition of her many contributions to theory and practice in the B2B domain. She has also been a mentor to many PhD students both at her university and in the larger field as well, including her role as organizer and lead counselor at ISBM PhD camps as well as the developer of the first Marketing Strategy Doctoral Consortium held at the University of Missouri.

The selection committee for the Award was comprised of Shantanu Dutta (University of Southern California and Committee Chair), Sandy Jap (Emory University), and Gary Lilien (Penn State University).