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A three member committee of world renowned senior marketing scholars, all of whom are winners of several awards including the Gilbert Churchill award for lifetime contributions to development of marketing research, has unanimously selected Pinar Yildirim as the winner of inaugural V. “Seenu” Srinivasan Young Scholar Award in Quantitative Methodology. Pinar is an Assistant Professor of Marketing at The Wharton School at University of Pennsylvania.

The award is facilitated by the generosity of Stanford University, University of Memphis, and Friends of Seenu Srinivasan in honor of V. “Seenu” Srinivasan, Adams Distinguished Professor of Management Emeritus at Stanford University. The purpose of the award is to encourage and reward research on new quantitative and empirical methodologies that are of interest to both academics and practitioners of marketing as opposed to qualitative methodologies, or those restricted to use in lab experiment settings. A young scholar eligible for this award should have received a marketing (or related) doctoral degree no more than six years prior to the receipt of the award. This annual award is associated with a specific body of work which is either published or accepted for publication in scholarly journal(s) including, but not limited to, the Journal of Marketing Research, Management Science, Marketing Science, Quantitative Marketing & Economics, and International Journal of Research in Marketing.

According to the nomination(s) of the winner,

“Pinar fulfills the criteria for the reward in various ways. First, Pinar contributes to both theoretical and empirical research. Several of her papers use analytical models and others use a mix of structural and reduced form empirical estimation using observational data. Second, her research maps onto several of the recommended areas of the award, including measurement of preferences, the influence of an individual in social media and price response in competitive equilibrium. For instance, in “Social Media and Political Donations: New Technology and Incumbency Advantage in the United States” Pinar demonstrates that the adoption of social media translates into a 2-3% percent per campaign monthly financial gain for new politicians, but not for experienced politicians.”

The winner will be recognized at the MR SIG reception and award ceremony during 2018 Summer ÂÜÀòÉç¹ÙÍø Conference in Boston.

Tarun Kushwaha & J. Andrew Petersen
Co-Chairs, MR SIG