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The Marketing Research SIG Award Committee has selected Steven M. Shugan as the recipient of the 2018 Churchill Award for Lifetime Contributions to Marketing Research.

The Churchill award recognizes an individual’s contribution to marketing research including new methodologies, seminal publications, books, awards and other notable contributions. A panel of past winners of the Churchill award and current and past editors/co-editors of the Journal of Marketing and Journal of Marketing Research selected the winner.

Professor Steven M. Shugan is the McKethan-Matherly Eminent Scholar Chair and Professor of Marketing at the Warrington College of Business, University of Florida. He has published numerous articles and received over 8,500 citations (via Google Scholar) on several topics including normative methods for modeling competition, metrics, services marketing, entertainment marketing, advance-selling, markets for evaluative information, models of selling and product policy, channels of distribution, and consumer decision-making.

Currently, Shugan serves on the editorial boards of several premier journals in Marketing including being a Senior Editor for the International Journal of Research in Marketing and as an Editorial Board Member for the Journal of Marketing. He also has served as the Editor-in-Chief for Marketing Science from 2002-2007.

According to his nominators,

"As a service researcher myself, I can vouch for Steve’s very important contributions to that area. A recent article in JBR also named Steve the most important scholar in marketing in terms of the ‘interdisciplinary exchange rate’, illustrating that Steve’s contributions and impact stretch beyond our immediate field."

Congratulations to Professor Shugan!

Tarun Kushwaha & J. Andrew Petersen

Co-Chairs, MR SIG

Previous Churchill Award Winners

2017 – Vithala R. Rao, Cornell University
2016 – Pradeep Chintagunta, University of Chicago
2015 – J.B. Steenkamp, University of North Carolina
2014 – Joel Huber, Duke University
2013 – A. Parasuraman, University of Miami
2012 – Gary Lilien, Pennsylvania State University
2011 – John R. Hauser, Massachusetts Institute of Technology
2010 – Robert Leone, Texas Christian University
2009 – V. Kumar, Georgia State University
2008 – Michel Wedel, University of Maryland
2007 – Dominique Hanssens, University of California, Los Angeles
2005 – Don Lehmann, Columbia University
2004 – J. Paul Peter, University of Wisconsin
2003 – Richard P. Bagozzi, Rice University
2002 – Frank Bass, University of Texas, Dallas
2001 – Donald Morrison, University of California, Los Angeles
2000 – Roland Rust, Vanderbilt University
1999 – Vijay Mahajan, University of Texas, Austin
1998 – V. Seenu Srinivasan, Stanford University
1997 – Bill Perreault, University of North Carolina
1996 – Paul Green, University of Pennsylvania

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