Brand Alliances
Introduction
Mayoor Mohan and Kevin Voss seek experimental studies related to brand alliances for a meta-analytic review
Mayoor Mohan (Virginia Commonwealth University) and Kevin Voss (Oklahoma State University) are seeking published and unpublished experimental studies related to brand alliances (co-branding) for a meta-analytic review. Kindly send your relevant experimental studies to mmohan@vcu.edu. Thank you for your assistance!