TOC: J Brand Man
Introduction
Journal of Brand Management, 25(3)
Internal brand management: introduction to the special issue and directions for future research
Rico Piehler, Debra Grace & Christoph Burmann
Determinants of brand performance: the role of internal branding
Pramod Iyer, Arezoo Davari & Audhesh Paswan
Employees’ brand understanding, brand commitment, and brand citizenship behaviour: a closer look at the relationships among construct dimensions
Rico Piehler
Brand signalling: An antecedent of employee brand understanding
Emma Karanges, Kim A. Johnston, Ian Lings & Amanda T. Beatson
Strengthening internal brand equity with brand ambassador programs: development and testing of a success factor model
Holger J. Schmidt & Carsten Baumgarth
Sponsorship as an internal branding tool and its effects on employees’ identification with the brand
Katharina Maria Hofer & Reinhard Grohs