JAR Awards
Introduction
Journal of Advertising Research announces the winners of the Best Papers and Best Reviewer awards 2017
The Journal of Advertising Research congratulates the winners of JAR Best Paper and JAR Best Reviewer 2017. Their papers are now available online with open access. See the winners below:
Best Academic Paper
Corporate Social Responsibility And Marketing Performance: The Moderating Role Of Advertising Intensity
Volume 57, December 2017
Mahabubur Rahman, Rennes School of Business
M. Ã?ngeles RodrÃguez-Serrano, University of Seville
Mary Lambkin, Smurfit Business School, University College Dublin
Best Practitioner Paper
Why Online Word-of-Mouth Measures Cannot Predict Brand Outcomes Offline: Volume, Sentiment, Sharing, and Influence Metrics Yield Scant Online–Offline WOM Correlations
Volume 57, June 2017
Brad Fay, Engagement Labs
Rick Larkin, Engagement Labs
Best Reviewer
Colin Campbell, Kent State University
See Colin’s insights into peer review in his article: .