TOC: Quant Mar Econ
Introduction
Quantitative Marketing and Economics, 16(2)
Television ad-skipping, consumption complementarities and the consumer demand for advertising
Anna E. Tuchman, Harikesh S. Nair & Pedro M. Gardete
Entry deterrence/accommodation with imperfect strategic thinking capability
Yuxin Chen & Ozge Turut
Flirting with the enemy: online competitor referral and entry-deterrence
Jianqiang Zhang, Zhuping Liu & Raghunath Singh Rao