TOC: Psych Mar
Introduction
Psychology & Marketing, 35(6)
Customer satisfaction in Asia
–Youjae Yi and Rajan Nataraajan [] []
Understanding cross-product purchase intention in an IT brand extension context
–Yue Guo, Ying Zhu, Stuart J. Barnes, Yongchuan Bao, Xiaotong Li and Khuong Le-Nguyen [] []
Internal marketing, employee customer-oriented behaviors, and customer behavioral responses
–Jong Hee Park and Thi Bich Hanh Tran [] []
The effect of service quality on customer satisfaction, loyalty, and happiness in five Asian countries
–Taeshik Gong and Youjae Yi [] []
Impact of relational benefits on trust in the Asian context: Alternative model testing with satisfaction as a mediator and relationship age as a moderator
–Johra Kayeser Fatima, Rita Di Mascio and Raechel Johns [] []
Clothes, condoms, and customer satisfaction: The effect of employee mere presence on customer satisfaction depends on the shopping situation
–Tobias Otterbring and Chaoren Lu [] []
Conceptualization and model development of customer-to-customer encounter quality (CCEQ) in service settings
–Hyun Sik Kim, Jun Youb Lee, Suna La and Beomjoon Choi [] []
Customer satisfaction, Confucian dynamism, and long-term oriented marketing relationship: A threefold empirical analysis
–Nelson Oly Ndubisi and Rajan Nataraajan [] []