TOC: J Nonprofit Pub Sector Mar
Introduction
Journal of Nonprofit & Public Sector Marketing, 30(2)
Information and Knowledge as Antecedents of Consumer Attitudes and Intentions to Buy and Recommend Fair-Trade Products
–Andrea Pérez & María del Mar García de los Salmones [] []
The Effects of Guilt-Appeal Intensity on Persuasive and Emotional Outcomes: The Moderating Role of Sponsor Motive
–Monique Mitchell Turner, Amanda Mabry-Flynn, Hongmei Shen, Hua Jiang, Vanessa Boudewyns & David Payne [] []
Nationalism, Diversity, and Human Rights: An Ethnographic Study of Buddhism and Tagore and Thoughts for Marketing Intercultural Understanding
–Koushiki Choudhury [] []
Environmentalism—A Question of Guilt? Testing a Model of Guilt Arousal and Effects for Environmental Campaigns | Open Access
–Anke Wonneberger [] []
The Impact of Familiarity and Perceived Trustworthiness and Influence on Donations to Nonprofits: An Unaided Recall Study
–Hagai Katz [] []
U.S. community foundations: building a generous society in challenging times
–Annamaria Esposito & Angela Besana [] []