TOC: J Interactive Mar
Introduction
Journal of Interactive Marketing, 42
How the Explosion of Customer Data Has Redefined Interactive Marketing
Wendy W. Moe, Brian T. Ratchford
Uncovering Patterns of Product Co-consideration: A Case Study of Online Vehicle Price Quote Request Data
Sina Damangir, Rex Yuxing Du, Ye Hu
How Brand Disclosure Timing and Brand Prominence Influence Consumer’s Intention to Share Branded Entertainment Content
Dongwon Choi, Hyejin Bang, Bartosz W. Wojdynski, Yen-I Lee, Kate M. Keib
The Effect of House Ads on Multichannel Sales
Marcel Goic, Rodolfo Álvarez, Ricardo Montoya
A New Information Lens: The Self-concept and Exchange Context as a Means to Understand Information Sensitivity of Anonymous and Personal Identifying Information
Ereni Markos, Lauren I. Labrecque, George R. Milne
Dyad Calling Behavior: Asymmetric Power and Tie Strength Dynamics
Mengze Shi, Botao Yang, Jeongwen Chiang
Using Websites to Recruit Franchisee Candidates
Begoña López-Fernández, Rozenn Perrigot