TOC: J Interactive Adv
Introduction
Journal of Interactive Advertising, 18(1)
What Makes People Watch Online In-Stream Video Advertisements?
–Claire Youngnyo Joa, Kisun Kim & Louisa Ha [] []
The Effect of Ad Customization and Ad Variation on Internet Users’ Perceptions of Forced Multiple Advertising Exposures and Attitudes
–Nam Young Kim [] [Google Scholar]
Facilitator or Inhibitor? The Use of 360-Degree Videos for Immersive Brand Storytelling
–Yang Feng [] []
Optimizing Location-Based Mobile Advertising Using Predictive Analytics
–Ginger Rosenkrans & Keli Myers [] []
Antecedents to Consumer Peer Communication through Social Advertising: A Self-Disclosure Theory Perspective
–Yusfi Ardiansyah, Paul Harrigan, Geoffrey N. Soutar & Timothy M. Daly [] []
Loaded with Fun? The Impact of Enjoyment and Cognitive Load on Brand Retention in Digital Games
–Tine Vyvey, Elena Nunez Castellar & Jan Van Looy [] []