TOC: Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 36(4)
The role of marketing capabilities, absorptive capacity, and innovation performance
Juliana Conceição Noschang da Costa, Shirlei Miranda Camargo, Ana Maria Machado Toaldo, and Simone Regina Didonet
Reduction of tension effects on partner evaluation
Ossi Pesämaa, Peter Dahlin, and Christina Öberg
WOM source characteristics and message quality: the receiver perspective
Tri D. Le, Angela R. Dobele, and Linda J. Robinson
Corporate rebranding failure and brand meanings in the digital environment
Veronika Tarnovskaya and Galina Biedenbach Full Text | PDF
Teenagers’ eWOM intentions: a nature vs nurture perspective
Anubhav Mishra, Satish S. Maheswarappa, Moutusy Maity, and Sridhar Samu
Stakeholder engagement in corporate reporting: towards building a strong reputation
Nivea Blackburn, Val Hooper, Russell Abratt, and Judy Brown
Price and in-store promotions in an emerging market
Leandro Angotti Guissoni, Juan Machado Sanchez, and Jonny Mateus Rodrigues