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Editorials

INNOVATING BY DESIGN
–Jane E. Machin []

USING THE PHOTOVOICE METHODOLOGY TO INCREASE ENGAGEMENT AND SHARPEN STUDENTS’ ANALYTICAL SKILLS REGARDING CULTURES, LIFESTYLES, AND MARKETS INTERNATIONALLY
–Kathleen Kelly, Seung Hwan (Mark) Lee, Heather Bowen Ray & Maria Kandaurova [] []

CAN YOU HEAR ME NOW? AN INNOVATIVE EXPERIENTIAL LEARNING MODULE TO PREPARE TOMORROW’S INSIDE SALESPEOPLE
–Sarah R. Magnotta [] []

INTEGRATING SFA TECHNOLOGY INTO THE SALES CURRICULUM: HELPING STUDENTS UNDERSTAND WHAT, WHY, AND WHEN
–Ronald Jelinek [] []

ROLE-PLAYING IN A CONSUMPTION CONTEXT: AN EXPERIENTIAL LEARNING ACTIVITY FOCUSED ON THE CONSUMER DECISION-MAKING PROCESS
–Veronica L. Thomas, Sarah R. Magnotta, Hua Chang & Erin Steffes [] []

FIELD LEARNING: EXPERIENTIAL LEARNING THROUGH PARTICIPANT OBSERVATION AND SELF-REFLECTION OF CONSUMER BEHAVIOR AT SPORTING EVENTS
–Tracey King Schaller [] []

A RECIPE FOR CONSUMER INSIGHT
–Emily M. Moscato [] []

EXPERIENTIAL LEARNING IN THE AGE OF WEB 2.0: THE RAP VIDEO PROJECT
–Mark Peterson [] []

PROJECTIVE RESEARCH: USING THE PAST TO TEACH IN THE PRESENT
–Danny C Upshaw Jr., Marcia Hardy & Phil Habig [] []

ADOPTING A DESIGN-THINKING MULTIDISCIPLINARY LEARNING APPROACH: INTEGRATING MOBILE APPLICATIONS INTO A MARKETING RESEARCH COURSE
–Jennifer Zarzosa [] []

CREATING A VIDEO DOCUMENTARY AS A TOOL FOR REFLECTION AND ASSESSMENT: CAPTURING GUERILLA MARKETING IN ACTION
–Seung Hwan (Mark) Lee, K. Douglas Hoffman, Shahin A. Chowdhury & Ksenia Sergueeva [] []

KEEPING GOLIATH ON HIS TOES: A CASE-DISCUSSION METHOD FOR INCREASING ENGAGEMENT AND INDIVIDUAL ACCOUNTABILITY IN LARGE CLASSES
–Lora Mitchell Harding [] []

TEACHING SEARCH ENGINE MARKETING THROUGH THE GOOGLE AD GRANTS PROGRAM
–Theresa B. Clarke, Jamie Murphy, Lyle R. Wetsch & Harold Boeck [] []

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