TOC: J Relationship Mar
Introduction
Journal of Relationship Marketing, 17(1)
The Relationship between Brand Attachment and Consumers’ Emotional Well-Being
–Leonardo Aureliano-Silva, Suzane Strehlau & Vivian Strehlau [] [Google Scholar]
Engaging Customers through Social Media to Improve Industrial Product Development: The Role of Customer Co-Creation Value
–Ida Hidayanti, Lalu Edy Herman & Naili Farida [] []
What’s Behind CRM Research? A Bibliometric Analysis of Publications in the CRM Research Field
–Cíntia Cristina Silva de Araújo, Cristiane Drebes Pedron & Winnie Ng Picoto [] [Google Scholar]
Brand Actions on Social Media: Direct Effects on Electronic Word of Mouth (eWOM) and Moderating Effects of Brand Loyalty and Social Media Usage Intensity
–Youngtae Choi, Andrew Thoeni & Michael W. Kroff [] []
Application of Relationship Investment Model in Predicting Student Engagement towards HEIs
–Zuraidah Binti Zainol, Rusliza Yahaya & Juliana Osman [] []