TOC: J Adv
Introduction
Journal of Advertising, 47(2)
The Sniffing Effect: Olfactory Sensitivity and Olfactory Imagery in Advertising
–Meng-Hsien (Jenny) Lin, Samantha N.N. Cross, Russell N. Laczniak & Terry L. Childers [] []
Persuasive Charity Appeals for Less and More Controllable Health Causes: The Roles of Implicit Mindsets and Benefit Frames
–Meng-Hua Hsieh & Ozge Yucel-Aybat [] []
Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising | Open Access
–Desirée Schmuck, Jörg Matthes & Brigitte Naderer [] []
Saving Behavior Messaging: Gain/Loss Framing, Self/Family Orientations, and Individual Differences in Collectivism
–Hye Jin Yoon & Carrie La Ferle [] []
The Impact of Psychological Distance and Construal Level on Consumers’ Responses to Taboos in Advertising
–Ioannis G. Theodorakis & Grigorios Painesis [] [Google Scholar]
Same-Sex Couples in Advertisements: An Investigation of the Role of Implicit Attitudes on Cognitive Processing and Evaluation
–Glenna L. Read, Irene I. van Driel & Robert F. Potter [] []
The Impact of Competitiveness on Consumer Responses to Comparative Advertisements
–Ozge Yucel-Aybat & Thomas Kramer [] []