TOC: Intl Mar Rev
Introduction
International Marketing Review, 35(3)
Effects of country-of-origin stereotypes on consumer responses to product-harm crises
Camilla Barbarossa, Patrick De Pelsmacker, and Ingrid Moons
The impact of mixed eWOM sequence on brand attitude change: cross-cultural differences
Hyun Hee Park and Jung Ok Jeon
“Conspicuous consumption in the context of consumer animosity”
Villy Abraham and Abraham Reitman
Through the lens of self-construal
Kristina Haberstroh, Ulrich R. Orth, Tatiana Bouzdine-Chameeva, Justin Cohen, Armando Maria Corsi, Roberta Crouch, and Renata De Marchi
Heterogeneity of luxury value perception: a generational comparison in China
Ling Jiang and Juan Shan
Institutional knowledge
Valerie A. Bell and Sarah Y. Cooper
Consumer-brand congruence and conspicuousness: an international comparison
Hector Bajac, Miguel Palacios, and Elizabeth A. Minton
Distance is a Janus: an exploratory study of offshored innovation
Melanie P. Lorenz, Jack Clampit, and Jase R. Ramsey