TOC: J Mar Man
Introduction
Journal of Marketing Management, 34(3/4)
Special Section: Evolving Netnography
Evolving netnography: how brand auto-netnography, a netnographic sensibility, and more-than-human netnography can transform your research
–Robert V. Kozinets, Daiane Scaraboto & Marie-Agnès Parmentier [] []
From the self to the screen: a journey guide for auto-netnography in online communities
–Dino Villegas [] []
A netnographic sensibility: developing the netnographic/social listening boundaries
–Emma Reid & Katherine Duffy [] []
More-than-human netnography
–Peter Lugosi & Sarah Quinton [] []
General Articles
Online piracy in the context of routine activities and subjective norms
–Maria Petrescu, John T. Gironda & Pradeep K. Korgaonkar [] []
Examining how brand authenticity is established and maintained: the case of the Reverso
–Navdeep Athwal & Lloyd C. Harris [] []
Internal brand orientation: conceptualisation, scale development and validation
–Lamprini P. Piha & George J. Avlonitis [] []
Dependence concentration and fairness perceptions in asymmetric supplier–buyer relationships
–Tianjiao Qiu [] []