TOC: J Macromar
Introduction
Journal of Macromarketing, 38(2)
In this Issue
–Mark Peterson []
Tactical Moments of Creative Destruction for Affordable Housing
–Lucie K. Ozanne, Julie L. Ozanne, and Marcus Phipps [] []
Downsizing of Housing: Negotiating Sufficiency and Spatial Norms
–Maria Sandberg [] []
Fine-Tuning the Fight Against Food Waste
–Jessica Aschemann-Witzel, Ilona E. de Hooge, Valérie L. Almli, and Marije Oostindjer [] []
Advertising and Pseudo-Culture: An Analysis of the Changing Portrayal of Women in Print Advertisements
–Atefeh Yazdanparast, Iman Naderi, Nancy Spears, and Robert O. Fabrize [] []
A Social Identity Perspective on the Legalization of Marijuana in the United States: The Relative Importance of Status Insecurity and Group Membership
–Stephanie Geiger-Oneto and Travis Simkins [] []
Brands, Truthiness and Post-Fact: Managing Brands in a Post-Rational World
–Pierre R. Berthon and Leyland F. Pitt [] []
Book Reviews
Thundersticks: Firearms and the Violent Transformation of Native America
–Terrence H. Witkowski [] []
Connectography: Mapping the Global Network Revolution
–Nikhilesh Dholakia and Masaaki Takemura []