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TOC: J Con Cult

Introduction

Journal of Consumer Culture, 18(2)

Special Issue on Global Sport and Consumer Culture

Global sport and consumer culture: An introduction
Richard Giulianotti and Dino Numerato [] []

Consuming Olympism: Consumer culture, sport star sponsorship and the commercialisation of the Olympics
Barry Smart [] []

The ubiquitous baseball cap: Identity, style, and comfort in late modern times
William W. Kelly [] []

Glocalization, consumption, and cricket: The Indian Premier League
Habibul Haque Khondker and Roland Robertson [] []

The athletic labour of femininity: The branding and consumption of global celebrity sportswomen on Instagram
Kim Toffoletti and Holly Thorpe [] []

Appetite for or resistance to consumption relationships? A trans-European perspective on the marketisation of football fan relationships
Guillaume Bodet, James A. Kenyon, and Alain Ferrand [] []

Citizen, consumer, citimer: The interplay of market and political identities within contemporary football fan cultures
Dino Numerato and Richard Giulianotti [] []

Sport and prosumption
David L. Andrews and George Ritzer [] []