TOC: Australasian Mar J
Introduction
Australasian Marketing Journal, 26(1)
Are promoters valuable customers? An application of the net promoter scale to predict future customer spend
Philip Mecredy, Malcolm J. Wright, Pamela Feetham
The role of regulation and financial compensation on trust recovery
Lisiane Santos Gasparotto, Natália Araujo Pacheco, Kenny Basso, Vitor Francisco Dalla Corte, Gisele Costa Rabello, Shalimar Gallon
What can the brand manager expect from Facebook?
Desislava Sitta, Margaret Faulkner, Philip Stern
Understanding important hotel attributes from the consumer perspective over time
Sungha Jang, Tian Liu, Ji Hye Kang, Huichen Yang
The role of creativity and project management in enhancing service quality of advertising agencies: A qualitative approach
Elizabeth Levin, Park Thaichon, Sara Quach, Antonio Lobo
A multi-attribute examination of consumer conformity in group-level ordering
Jacob C. Lee, Jungkeun Kim, Kyuseop Kwak
Predicting organizational form choice from pre-entry characteristics of franchisees
Scott Weaven, Brent L. Baker, Chase Edwards, Lorelle Frazer, Debra Grace
Mediation analysis revisited: Practical suggestions for addressing common deficiencies Review Article
Jungkeun Kim, Euejung Hwang, Megan Phillips, Sungha Jang, Jae-Eun Kim, Mark T. Spence, Jongwon Park