TOC: Qual Market Res Intl J
Introduction
Qualitative Market Research: An International Journal, 21(2)
Risks/rewards and an evolving business model
Dave Crick, Shiv Chaudhry, and James M. Crick
Developing an authentic personal brand using impression management behaviours
Helen Thompson-Whiteside, Sarah Turnbull, and Liza Howe-Walsh
Female entrepreneurial networking in the marketing services sector
Carley Foster and Clare Brindley
Entrepreneurial marketing and born global internationalisation in China
Svante Andersson, Natasha Evers, and Gabriela Gliga
Walking on the light side
Jayne Krisjanous and Janet Carruthers
The facets, antecedents and consequences of coopetition
James M. Crick
Guest editorial
Dave Crick