TOC: Psych Mar
Introduction
Psychology & Marketing, 35(5)
We share; we connect: how shared brand consumption influences relational brand connections
–Selcan Kara, Anna J. Vredeveld and William T. Ross Jr. [] []
Betrayal in buyer–seller relationships: Exploring its causes, symptoms, forms, effects, and therapies
–Leonidas C. Leonidou, Bilge Aykol, John Hadjimarcou and Dayananda Palihawadana [] []
Empirical evidence of the effect of colorism on customer evaluations
–Kelly O. Cowart and Kevin D. Lehnert [] []
Effects of functional green advertising on self and others
–Ziying Mo, Matthew Tingchi Liu and Yongdan Liu [] []