TOC: Mar Sci
Introduction
Marketing Science, 37(2)
Advertising to Early Trend Propagators: Evidence from Twitter
–Anja Lambrecht, Catherine Tucker, and Caroline Wiertz [] []
Competition and Crowd-Out for Brand Keywords in Sponsored Search
–Andrey Simonov, Chris Nosko, and Justin M. Rao [] []
Bayesian Nonparametric Customer Base Analysis with Model-Based Visualizations
–Ryan Dew and Asim Ansari [] []
Personalization in Email Marketing: The Role of Noninformative Advertising Content
–Navdeep S. Sahni, S. Christian Wheeler, and Pradeep Chintagunta [] []
The Evolution of Influence Through Endogenous Link Formation
–Tuan Q. Phan and David Godes [] []
A Dynamic Model of Repositioning
–J. Miguel Villas-Boas [] []
What Are We Really Good At? Product Strategy with Uncertain Capabilities
–Jeanine Miklós-Thal, Michael Raith, and Matthew Selove [] []
Behavior-Based Pricing in Marketing Channels
–Krista J. Li [] []