TOC: Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 36(3)
Effects of brand transgressions on third-party consumers
Danielle Mantovani, José Carlos Korelo, and Jenny Ibarra
A cross-national comparison of Millennial consumers’ initial trust towards an e-travel website
Jan Møller Jensen and Corinna Wagner
Customer brand co-creation behavior: conceptualization and empirical validation
Cassandra France, Debra Grace, Bill Merrilees, and Dale Miller
Patient’s behavioral intention: public and private hospitals context
Muhammad Sabbir Rahman, Mahafuz Mannan, Md Afnan Hossain, and Mahmud Habib Zaman
A qualitative investigation of e-tail brand affect
Abhigyan Sarkar, Juhi Gahlot Sarkar, Sreejesh S., and Anusree M.R.
Brand equity and financial performance
Bedman Narteh
Sponsees: the silent side of sponsorship research
Giulio Toscani and Gerard Prendergast