TOC: Intl J Adv
Introduction
International Journal of Advertising, 37(3)
Editorial
Red Alert: On The Need for More Research on Corporate Social Responsibility Appeals in Advertising
–Charles R. Taylor [] []
The impact of text valence, star rating and rated usefulness in online reviews
–Patrick De Pelsmacker, Nathalie Dens & Alona Kolomiiets [] []
On electronic word-of-mouth diffusion in social networks: curiosity and influence
–Yu-Hui Fang, Kwei Tang, Chia-Ying Li & Chia-Chi Wu [] []
Influences of motivations and lifestyles on intentions to use smartphone applications
–Juran Kim & Ki Hoon Lee [] []
Advertising to the masses: the effects of crowding on the attention to place-based advertising
–Rick T. Wilson & Taewon Suh [] []
Augment yourself through virtual mirror: the impact of self-viewing and narcissism on consumer responses
–Tae Hyun Baek, Chan Yun Yoo & Sukki Yoon [] []
The multidimensionality of anthropomorphism in advertising: the moderating roles of cognitive busyness and assertive language
–Brooke Reavey, Marina Puzakova, Trina Larsen Andras & Hyokjin Kwak [] []
Television advertising television: measuring the ability of television promos to deliver ratings for new programs using single-source data
–Virginia Beal, Jenni Romaniuk & Byron Sharp [] []
Taste and nutrition: the uses and effectiveness of different advertising claims in women’s magazine food advertisements
–Yang Feng & Jiwoo Park [] [Google Scholar]
Call for Papers
–Special issue on how advertising helps or hinders consumer well-being [] []